Amy Farr Borgman

is an art director and designer.  Her refined sensibilities and creative energy give her the unique ability to deliver smart work that beautifully articulates her clients’ to a wide range of projects. In addition to creative direction in concept development, graphics, print, film, and branding, she also consults on architectural design — a natural extension to her creative repertoire.  

Amy was cofounder and creative director of PlutoMedia (now Modus Operandi Design), where her clients included Network World, IEEE Spectrum magazine, Nylon magazine, Directv, Peabody Essex Museum and Harvard University.  

Prior to founding the studio, she worked for Gruner+Jahr USA as design director/special projects for Fast Company magazine, where she was responsible for executing all marketing and event branding, including FC Live Events,, and FC new business ventures. Her role expanded to include the same duties at Inc magazine.

Previously, Amy was the design director at Haggman Inc., an advertising and design firm in Manchester, Massachusetts. At Haggman, she quickly rose to the position of vice president/art director. She designed innovative advertising and collateral for all of the company’s clients, which included: Beth Israel Deaconess, Osram Sylvania, Select Restaurants, Togo's Eatery, DeScenza Diamonds, Healthpoint Fitness & Wellness Center, Interact, Government Landbank, Prudential, Auto Palace, and Corners Picture Framing.

Amy is a graduate of Fashion Institute of Technology in New York with a degree in advertising and design. Her work has been cited for excellence by Communication Arts, Graphis, Print’s Regional Design Annual, The American Institute of Graphic Arts, Bone Show, the Art Directors Club of New York, Bell Ringer Awards, Healthcare Marketing Report Advertising Awards, The Globals, and the New York Festivals.

At the age of 10, Amy won the National Kellogg’s Cereal drawing contest and was awarded a shiny yellow Schwinn 10-speed. Now she bikes out of Cape Ann, Massachusetts, where she lives on a small farm with her husband and their children.